Logo Design Ideas

In this article we will look at logo design ideas using :

Visual Text Motion Symbols Simplicity Visual Word Play Imagination

Multi-color Negative Space Signatures Unexpected images Stylized images Loopy designs

Visual-Text It

Experiment with inserting graphic symbols into text or shaping text to form familiar images, like these excellent examples below.   As the world goes intensely digital, we have formed “visual shorthand” for lots of commonly used terms.  The mind deciphers these images in the blink of an eye.


Fine Wines, MBottle
Ready to celebrate?  Get out the bottle-opener and corkscrew and let’s enjoy some Fine Wines! MBottle too uses the “popping the cork” and bottle opener concept.

Perro	Saxon
Perro is Spanish for dog – see the pooch in this logo?	The Saxon logo cleverly uses  the ‘a’ and ‘o’ along with the infinity symbol to create an ‘x’.  The result is a distinctive logo  spelling out the infinite possibilities that Shaun Saxon Photography offers.

 

Get Motion Into It

Revival	Theme Garden
The figure of a man gracefully leaping from the Revival logo gives you a feeling of vitality and action.	You can almost smell the flowers in ths logo for Theme Garden, with a butterfly’s flight path connecting  the letters ‘T’ and ‘G ‘.

Symbolize It

Carrib	Bridges
This logo says it all - combining symbols for fishing, shooting and archery in a simple, memorable way.	This logo makes a smart play on visuals with cutlery forming a bridge for the Bridges Pub and Eatery.
Happynest	Twist
Can you see the smile in this logo?	Doesn’t this logo make you think of a cheese twist?
Donut Factory
	In the Donut Factory logo, the rounded font emphasizes the shape of the donuts in the visual and stands out against  the silhouette of a factory.

Simplify It

FreshFish	Nimoe
Two ‘F’s echo the colors in the font and form the fish shape in this logo for Fresh Fish.  How simple and fresh is that!	Sushi strips form a fish a la “Finding Nemo” of Disney fame.

 

Get Viso-Literal

Say Cheese	Quote Nine
A cheese forming a speech blurb - this logo is self-explanatory and the colors make it strong.	The Quote Nine logo accents the brand name in no uncertain terms.
Page Fold
Attractive colors and 3-D look for a folded “P” makes this logo unusual.

 

Get Imaginative

Beautiful Mind	Balloon Chef
A tree in the shape of the human brain gives meaning to the brand name “Beautiful Mind”.	Up, up and away! A chef’s cap taking off like a hot-air balloon, laden with table cutlery, makes an interesting logo.

 

Multi-Color It

Paper Passion	Fresh Me Now
“Passionate about paper” says this multi-colored paper heart logo.	Colorful fruit form a pear shape in this refreshing logo.

 

Go Negative

Blue Dog Properties	Circus of Magazines
Smart use of negative space between the legs of the dog forms the shape of a house.	The distinctive shape of the Big Top forms the pages of a magazine.

Signatures Make a Personal Statement

Designers often put their signature into their brands.

 

Juxtapose Unexpected Images

LemonStand

A typical lemon-stand awning on a real lemon makes this logo memorable.

Stylize It

Elephruit	Logomotive
The stylized elephant reaching for a fruit makes an effective logo for Elephruit, importers of exotic South-East Asian fruits.	This ‘locomotive’ for a design company appears to be constructed of puzzle pieces put together, and the smoke could symbolize speech bubbles.

Squiggle It or Loop It

Shapes from squiggles, loops and swirls create unexpected patterns that break visual monotony.  Used imaginatively, they make these logos stand out from the ordinary.

The Golf Park	Wineline
Simple and stylish, this loopy logo uses a golf club as the trunk of a tree.	A few twists and twirls, and accents with color - and voila!  You have a pretty cool logo!
Core Cider	Zebrand
Apple peel forms a cider bottle with an apple leaf sticking out of it and makes an effective logo for Core Cider.	This zebra has a ‘spring’ in its walk!
Homespun Chili	Protek Design
This logo designed for Homespun Chili company plays on the word “spun” along with the typical shape of the chili.	The Protek logo ‘loops the loop’ gracefully in a soaring, diving twirl!

We hope you enjoyed this collection of logo design ideas.  If you would like Entheos to design a logo for you, get started right away with just $199 for three logo options.

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