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It seems like more and more search engines are using link popularity as a part of their ranking process. Google certainly follows this method and uses it as its most important factor for ranking sites. Other big search engines like Altavista, Hotbot, MSN, Lycos, Northern Light, Inktomi, Excite are following by using link popularity as part of their their ranking algorithms.
Literally speaking, link popularity means the number of sites linking
to your site. However, this does not mean that you should aim at
getting thousands of sites linking to yours. However, if you are
aiming to get a high ranking in the search engines, you need to
know that the quality of links is more important that the quantity
of links. If your site is linked to many popular sites then you
are sure to get a higher ranking than if it is linked to hundreds
of unpopular sites. The idea behind link popularity is that other
sites will link to you only if you are a quality site offering quality
resources. So, if many sites link to you it follows that you are
a popular site and therefore deserve a high ranking.
With the competition increasing daily, getting a good ranking in the search engines is of utmost importance. If you really want a high ranking with the search engines, you need to follow a focussed linking strategy.
Let's look at some of the linking strategies you can adopt:
Finally, every week or so, make a list of the new sites which you know have linked to you over the past week. Also, have a look at your site statistics and find out the new sites from which you have received traffic. Submit each of these pages to the search engines. This ensures that the search engines have spidered the pages which are linked to you.