Website Promotion Tips and Advice
After trying out various strategies, tips and tricks
given in many promotion sites we've come up with a few important
tips and advice that have worked well for us. These tips would help
you get a better listing, position and ranking in the popular search
engines. They are simple to follow and are guaranteed to give you
good results. Lets go through them right now!
- Quality Site with Quality Content
The first and most important rule is to promote quality sites.
Don't waste your time promoting junk sites. It won't pay off in
the long run. This is honest talking here. You must be willing
to spend time developing a quality website, if you want your promotion
efforts to pay off. The first month you won't do too well but
as you keep adding new pages, getting new links and updating your
site you will see your hits increasing over the months. Your site
will get more traffic as time goes by. Also don't underestimate
the importance of small websites. Once they come to your website
and they like what they see they will usually link to you with
a good review. I can't emphasize enough on building a quality
website. If you have a good website you will definitely get a
lot of traffic over time.
Important Tip: While we are on the subject of content here's
a very important tip - Try to come out with something original
or slightly different from what your competitors are coming out
with. Write articles related to your field of experience and focus
it on specific topics. For e.g. If we were to write on 'website
promotion', we would have thousands of sites competing with us
in the search engines. Whereas if we were to write on 'website
Promotion Tips and Advice' we would have a better chance of ranking
high in the search engines. Now visitors would come to this page
and through this page they may go to our website promotion page
or services page. The idea is to write something a little different
from the norm to draw visitors to your site. There's no use writing
a great article on what others have already written about. It
will only be lost in the search engines.
I'd like to share a personal experience here. When we first launched
Entheos I wrote this entire website promotion guide on very
generic and common keywords. I made these great pages on search
engine submission, meta tags, link popularity etc. - keywords
I was sure people would search for. What I didn't realize was
that there were thousands of sites offering what I had written
about, as a result of which my pages never came up in the first
few pages of search engines. Though they were good pages they
failed to bring traffic to Entheos. I then changed my strategy
and wrote articles on slightly different topics - like Google
Tips 'n' Tricks, Altavista
Tips and boy did we do well in the search engines. They got
the 1st position in the search engines and resulted in an increase
of traffic. I wrote these articles because I just learnt of some
new tips after a lot of experimentation and research and I was
just dying to share them - the rest is history!
- Meta Tags
While preparing your
meta tags don't use generic or common keywords, try to use
a combination of keywords and see if you can make them different
from your competition. This would give you a better chance with
the search engines. Try to come out with something different and
you'll probably do pretty well.
Tip: The golden rule for effective search engine submission
is that all your important keywords should appear in your title,
description, content and alt tags of your web page. This increases
your keyword density and helps in boosting your ranking with the
- Concentrate on the Big Search Engines
Google is my favorite search engine so I've really been concentrating
on our listing, ranking and links here. Its brought us the most
amount of traffic (more than 40 times the other search engines
- no kidding!). Google brings in a lot of traffic because it takes
keywords from the content as well as the meta tags resulting in
a good chance of getting ranked high when searching for unique
keywords. Also it gives a lot of importance to link popularity
so getting many quality sites to link to yours can get rid of
a lot of unwanted competition. Focus on the search engines that
are sending you the most amount of traffic - understand their
strategies, study their sites, visit forums and get as much of
information as you can to tackle them. Contrary to popular belief
Excite, Lycos, HotBot, Direct Hit don't send much traffic. Google
by far is the Best.
- Get Like-minded Sites to Link to
This is the key to high search engine ranking and placement. Link
Popularity means how many sites link to you. The idea behind
link popularity is that other sites will link to you only if you
are a quality site offering quality resources. Google uses this
concept while ranking websites. Get quality sites to link to you
and you will get a good ranking in Google. This is also a great
way to bring traffic to your site. Usually sites that link to
us send us more traffic than the popular search engines.
- Be Patient - Traffic increases over
Be patient. Don't expect miracles to happen overnight. Promotion
is a continuous process. You need to continue to update your site,
add new articles and resubmit to search engines. Over time you
will see your site coming up in search engines, getting better
placement and sending you more visitors. Check your ranking every
month. Be involved in the promotion process. Check your website
statistics to see which sites are sending you the most traffic.
Work on getting new sites to link to you. Tweak the pages that
are not sending you any visitors.
Best of Luck!
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